| dc.contributor |
Fakultas Syariah |
|
| dc.creator |
Wiguna, Wafa Fauzia |
|
| dc.creator |
Hidayat, H Asep Ramdan |
|
| dc.creator |
Srisusilawati, Popon |
|
| dc.date |
2019-08-01 |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/hukum_ekonomi_syariah/article/view/16581 |
|
| dc.description |
Abstract. This study aim to analyze the implementation of retailing mix in marketing managemen minimarket Syariah Mart Cianjur. Elements of retailing mix according to Christina Whidya Utami theory include Products, Prices, Promotions, Services and Physical Facilities. The problem in this study is: How is the concept of retailing mix, How is the implementation of retailing mix in Syariah Mart Cianjur. How is analyze the implementation of retailing mix in Syariah Mart Cianjur. The research method used in this research is descriptive analysis method. Data sources used are primary data namely interviews, secondary data namely books, journals, articles and other sources that are considered relevant the problem. Based on the results of the analysis of retailing mix implementation in the form of products, prices, promotions, service and physical facilities contained in the Minimarket Syariah Mart Cianjur, they have no maximally applied the retailing mix concept to their marketing management.Keywoards: Retailing Mix, Marketing Management, Sharia MinimarketAbstrak. Penelitian ini bertujuan untuk menganalisis impelementasi retailing mix pada manajemen pemasaran Minimarket Syariah Mart Cianjur. Unsur-unsur retailing mix menurut Christina Whidya Utami meliputi produk, harga, promosi, pelayanan dan fasilitas fisik. Adapun permasalahan dalam penelitain ini sebagai berikut, yaitu: bagaimana konsep retailing mix di dalam manajemen pemasaran syariah, bagaimana implementasi retailing mix pada manajemen pemasaran Minimarket Syariah Mart Cianjur dan bagaimana analisis implementasi retailing mix padamanajemen pemasaran minimarket Syariah Mart Cianjur. Metode yang digunakan dalam penelitian ini adalah metode analisis desktiptif. Sumber data yang digunakan adalah data primer yaitu wawancara data sekunder yaitu buku, jurnal, artikel dan sumber lain yang dianggap relevan dengan permasalahan. Berdasarkan hasil analisis implementasi retailing mix berupa produk, harga, promosi,. pelayanan dan fasilitas fisik yang terdapat di Minimarket Syariah Mart Cianjur belum sacara maksimal menerapkan konsep retailing mix pada manajemen pemasarannya.Kata Kunci: Retailing Mix, Manajemen Pemasaran, Minimarket Syariah |
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| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
Prosiding Hukum Ekonomi Syariah |
|
| dc.publisher |
Prosiding Keuangan & Perbankan Syariah |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/hukum_ekonomi_syariah/article/view/16581/pdf |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/hukum_ekonomi_syariah/article/downloadSuppFile/16581/3612 |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/hukum_ekonomi_syariah/article/downloadSuppFile/16581/3613 |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/hukum_ekonomi_syariah/article/downloadSuppFile/16581/3614 |
|
| dc.rights |
Copyright (c) 2019 Prosiding Hukum Ekonomi Syariah |
|
| dc.source |
Prosiding Hukum Ekonomi Syariah; Vol 5, No 2, Prosiding Hukum Ekonomi Syariah (Agustus, 2019); 455-463 |
|
| dc.source |
Prosiding Keuangan & Perbankan Syariah; Vol 5, No 2, Prosiding Hukum Ekonomi Syariah (Agustus, 2019); 455-463 |
|
| dc.source |
2460-2159 |
|
| dc.subject |
Hukum Ekonomi Syariah |
|
| dc.subject |
Retailing Mix, Manajemen Pemasaran, Minimarket Syariah |
|
| dc.title |
Analisis Implementasi Retailing Mix pada Manajemen Pemasaran Minimarket Syariah Mart Cianjur |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
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| dc.type |
Kualitatif |
|