| dc.contributor |
Fakultas Ilmu Komunikasi |
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| dc.creator |
Aprilia, Nabila Rizki |
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| dc.creator |
Drajat, Subur |
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| dc.date |
2019-08-07 |
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| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/16937 |
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| dc.description |
Abstract. At this time Smartphone is one of the needs of modern society that will support its activities. This need is considered by electronic companies so that various brands of smartphones have emerged that offer the most advanced technology. OPPO companies contribute to competition in the cellular market. OPPO is one of the rising smartphone manufacturers in the Indonesian cellular market, and its market share is already high. In running its business, Oppo Electronic Corp faces competitors (competitors) by making a "simple and focus" strategy starting from the product, how to communicate with the market to the management of the company. By using a service strategy that is very easy to understand and apply, in order to improve the image of the company so that it is better known and trusted by the community, one of them is the servant's strategy with variable Reability, Responsivness and Assurance associated with the company's image with variable Reputations, Value , and Corporate Identity to consumers, namely the respondents of Telkom university students in Business Administration major in 2016, and get strong results, namely there is a significant relationship between the magnitude of the correlation value of 7.701 which exceeds the table value of 2.009, so that service on smartphones Oppo has a relationship with the company's imageKeywords: "Simple and Focus" Strategy, Service Quality, Corporate ImageAbstrak. Pada masa ini Smartphone merupakan salah satu kebutuhan masyarakat modern yang akan menunjang aktifitasnya. Kebutuhan ini diperhatikan oleh perusahaan elektronik sehingga bermunculan berbagai merek smartphone yang menawarkan teknologi tercanggih. perusahaan OPPO ikut andil dalam persaingan di pasar seluler. OPPO adalah salah satu produsen smartphone yang sedang naik daun di pasar seluler Indonesia, dan pangsa pasarnya sudah tergolong tinggi. Dalam menjalankan bidang usahanya, Oppo Electronic Corp menghadapi pesaing (competitor) dengan membuat strategi “ simple and focus “ mulai dari produk, cara berkomunikasi dengan pasar hingga manajemen perusahaan. Dengan menggunakan strategi pelayanan yang sangat mudah dipahami dan diaplikasikan, guna untuk meningkatkan citra perusahaannya agar lebih di kenal dan di percaya oleh masyarakat yaitu dengan dengan salah satunya strategi pelayan dengan variable Reability, Responsivness dan Assurance yang di hubungkan dengan citra perusahaan dengan variable Reputations, Value, dan Identity Corporate kepada komsumen yaitu dengan responden mahasiswa Telkom university jurusan Administrasi Bisnis angkatan 2016, Dan mendapatkan hasil yang kuat yaitu terdapat hubungan antara yang signifikan antara dengan besarnya korelasi nilai hitung 7,701 yang melebihi nilai tabel sebesar 2,009, sehingga dapat dibuktikan bahwa pelayanan pada smartphone Oppo memiliki hubungan dengan citra perusahaan .Kata kunci: Strategi“ Simple and Focus”, Kualitas pelayanan, Citra Perusahaan |
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| dc.format |
application/pdf |
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| dc.language |
eng |
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| dc.publisher |
Prosiding Hubungan Masyarakat |
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| dc.publisher |
Prosiding Hubungan Masyarakat |
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| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/16937/pdf |
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| dc.rights |
Copyright (c) 2019 Prosiding Hubungan Masyarakat |
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| dc.source |
Prosiding Hubungan Masyarakat; Vol 5, No 2, Prosiding Hubungan Masyarakat (Agustus, 2019); 451-457 |
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| dc.source |
Prosiding Hubungan Masyarakat; Vol 5, No 2, Prosiding Hubungan Masyarakat (Agustus, 2019); 451-457 |
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| dc.source |
2460-6510 |
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| dc.subject |
Hubungan Masyarakat |
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| dc.subject |
Strategi“ Simple and Focus”, Kualitas pelayanan, Citra Perusahaan |
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| dc.title |
Hubungan Strategi “ Simple and Focus “ sebagai Pelayanan Produk Smartphone Oppo dengan Meningkatnya Citra Perusahaan |
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| dc.type |
info:eu-repo/semantics/article |
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| dc.type |
info:eu-repo/semantics/publishedVersion |
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| dc.type |
Peer-reviewed Article |
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| dc.type |
Kualitatif |
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