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Implemetation of Public Relations Process on The Program CSR PT. Pertamina Ep Asset 3 Cirebon

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dc.contributor
dc.contributor
dc.creator Andrea, Dian
dc.creator Fahmi, M Husen
dc.date 2017-08-10
dc.date.accessioned 2019-09-12T02:35:35Z
dc.date.available 2019-09-12T02:35:35Z
dc.identifier http://karyailmiah.unisba.ac.id/index.php/humas/article/view/7468
dc.identifier.uri http://hdl.handle.net/123456789/23083
dc.description CSR exercised by PT. Pertamina ep asset 3 cirebon as a recognition of the importance of the application of corporate social responsibility in its implementation, Pertamina ep 3 asset Cirebon always felt as part of a community and responsible over the sustainability of public life. PT. Pertamina ep asset 3 cirebon there has been much activity or activity corporate social responsibility who were able to reach the whole societ. PT. Pertamina ep asset 3cirebon own, corporate communication plays an important role in dealing with our external relations firm on social responsibility company with the wider community. CSR PT. Pertamina ep 3 asset Cirebon is focused on the program that would be sustainable .But , the strategy is the application of corporate social responsibility from PT. Pertamina ep asset 3 cirebon has improved positive image of companies.The purpose of research to find information gathering (pengumpulan informasi), planning (perencanaan), communicating (pengkomunikasian), and evaluating (Penilaian) of the process Public Relations on CSR programs PT. Pertamina EP Asset 3 Cirebon. In this study, the authors used descriptive research method with interviewing, observation, and literature review that explains or discusses events without testing hypotheses or numbers. Discussion result indicates that the process of public relations through the collection of information gathering, planning, communicating, and evaluating to create a smooth distribution of CSR funds and targeted to its special area of Subang. No longer errors that were previously wrong in channeling CSR funds. PT Pertamina EP Asset 3 Cirebon, in running its CSR program has been very good, so that is done only from the programs - programs that are running.
dc.description Program CSR yang dilaksanakan oleh PT. Pertamina EP Asset 3 Cirebon sebagai bentuk kesadaran tentang pentingnya penerapan Corporate Social Responsibility (CSR) dalam implementasinya, PT. Pertamina EP Asset 3 Cirebon senantiasa merasa sebagai bagian dari komunitas dan bertanggung jawab terhadap keberlangsungan hidup masyarakat. PT. Pertamina EP Asset 3 Cirebon sendiri sudah banyak melakukan aktivitas atau kegiatan Corporate Social Responsibility (CSR) yang sekiranya dapat menyentuh seluruh lapisan masyarakat. PT. Pertamina EP Asset 3 Cirebon sendiri, Corporate  Communication memegang peranan penting dalam menangani hubungan eksternal perusahaan yang menyangkut tanggungjawab sosial perusahaan dengan masyarakat secara luas. CSR PT. Pertamina EP Asset 3 Cirebon ini difokuskan kepada program yang sifatnya berkelanjutan. Namun, apakah upaya penerapan strategi program Corporate Social Responsibility (CSR) dari PT. Pertamina EP Asset 3 Cirebon sudah meningkatkan citra positif perusahaan. Tujuan penelitian untuk mengetahui information gathering (pengumpulan informasi), planning (perencanaan), communicating (pengkomunikasian), serta evaluating (penilaian) dari proses Public Relations pada program CSR PT. Pertamina EP Asset 3 Cirebon. Dalam penelitian ini, penulis menggunakan metode penelitian deskriptif dengan teknik wawancara, observasi, dan tinjauan pustaka yang memaparkan atau membahas peristiwa tanpa menguji hipotesis atau angka-angka. Hasil pembahasan menunjukkan bahwa proses Public Relations melalui Information Gathering (Pengumpulan Informasi), Planning (Perencanaan), Communicating (Pengkomunikasian), dan Evaluating (Penilaian) sehingga  menciptakan kelancaran terhadap pembagian dana CSR serta tepat sasaran  kepada wilayah khusus nya Subang. Sehingga tidak terjadi lagi kesalahan-kesalahan yang sebelumnya salah dalam menyalurkan dana CSR. PT Pertamina EP Asset 3 Cirebon, dalam menjalankan program CSR nya sudah sangat baik, sehingga yang dilakukan hanya  evaluasi dari program - program yang sedang berjalan.
dc.format application/pdf
dc.language ind
dc.publisher Prosiding Hubungan Masyarakat
dc.publisher Prosiding Hubungan Masyarakat
dc.relation http://karyailmiah.unisba.ac.id/index.php/humas/article/view/7468/pdf
dc.rights Copyright (c) 2017 Prosiding Hubungan Masyarakat
dc.source Prosiding Hubungan Masyarakat; Vol 3, No 2, Prosiding Hubungan Masyarakat (Agustus, 2017); 578-584
dc.source Prosiding Hubungan Masyarakat; Vol 3, No 2, Prosiding Hubungan Masyarakat (Agustus, 2017); 578-584
dc.source 2460-6510
dc.subject Ilmu Komunikasi dan Public Relation
dc.subject Proses Public Relations, Information Gathering, Planning, Communicating, Evaluating
dc.subject Ilmu Komunikasi dan Public Relation
dc.subject Proses Public Relations, Information Gathering (Pengumpulan Informasi), Planning (Perencanaan), Communicating (Pengkomunikasian), Evaluating (Penilaian).
dc.title Implemetation of Public Relations Process on The Program CSR PT. Pertamina Ep Asset 3 Cirebon
dc.title Penerapan Proses Public Relations pada Program CSR PT. Pertamina Ep Asset 3 Cirebon
dc.type info:eu-repo/semantics/article
dc.type info:eu-repo/semantics/publishedVersion
dc.type Peer-reviewed Article
dc.type Kualitatif
dc.type Kualitatif


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