| dc.contributor |
Fakultas Ilmu Komunikasi |
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| dc.contributor |
|
|
| dc.creator |
Satriawan, Ade |
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| dc.creator |
Yuliati, Nova |
|
| dc.date |
2018-01-27 |
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| dc.date.accessioned |
2019-09-12T02:35:35Z |
|
| dc.date.available |
2019-09-12T02:35:35Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/10028 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/23085 |
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| dc.description |
Abstract. So the tight competition in the world of beauty that creates the MD Clinic by Lazeta resorting to compete to build interest in the product MdglowingSkin as a youth. In terms of this competition, Public Relations has created one of the promotional programmes with Public Relations marketing strategy in hopes of creating an attraction for consumers to take care of beauty and appearance of products the company. The existence of a strategy of the MPR is expected to increase the value of selling products as well as build a positive image of the public as consumers. Research purposes to know how to grow interest pull, push, pass strategy to prospective consumers or users activities in its marketing MD Clinic Bandung. The methodology wearing descriptive quantitative with the data qualitative. Engineering data collection was carried out by interviews as the primary data and observation and literature study as secondary data. The conclusion of this study has been growing interest pull, push, pass strategy to prospective consumers or users activities in its marketing MD Clinic Bandung because the Public Relations firm has produced a positive image of the activities event, exhibist, community relation, the frequency of marketing, press release with purpose and intent to attract consumers and boost sales a company product.Keywords: Strategi Marketing Public Relations, Pull, Push, PassAbstrak. Begitu ketatnya persaingan di dunia kecantikan yang menciptakan MD Clinic by Lazeta berusahan bersaing untuk membangun minat terhadap produk MdglowingSkin sebagai keunggulannya. Dalam hal persaingan ini, Public Relations telah menciptakan salah satu program promosi dengan strategi marketing Public Relations dengan harapan dapat menciptakan daya tarik bagi para konsumen untuk merawat kecantikan dan penampilannya dari produk perusahaan tersebut. Adanya strategi MPR diharapkan dapat meningkatkan nilai jual produk serta membangun citra positif dari masyarakat sebagai konsumennya. Tujuan penelitian untuk mengetahui cara menumbuhkan ketertarikan minat pull, push, pass Strategy kepada calon konsumen atau pengguna pada kegiatan pemasaran produk MD Clinic Bandung. Metode penelitian memakai kuantitatif deskriptif dengan data kualitatif. Teknik Pengumpulan data dilakukan dengan wawancara sebagai data primer dan observasi serta studi kepustakaan sebagai data sekunder. Kesimpulan dari penelitian ini telah menumbuhkan ketertarikan minat pull, push, pass Strategy kepada calon konsumen atau pengguna pada kegiatan pemasaran produk MD Clinic Bandung karena pihak Public Relations perusahaan telah menghasilkan citra positif dari kegiatan yang dilakukannya seperti menjalankan event, exhibist, community relation, frekuensi marketing, press release dengan tujuan dan maksud untuk menarik minat konsumen dan meningkatkan penjualan produk perusahaan.Kata Kunci: Strategi Marketing Public Relations, Pull, Push, Pass |
|
| dc.description |
So the tight competition in the world of beauty that creates the MD Clinic by Lazeta resorting to compete to build interest in the product MdglowingSkin as a youth. In terms of this competition, Public Relations has created one of the promotional programmes with Public Relations marketing strategy in hopes of creating an attraction for consumers to take care of beauty and appearance of products the company. The existence of a strategy of the MPR is expected to increase the value of selling products as well as build a positive image of the public as consumers. Research purposes to know how to grow interest pull, push, pass strategy to prospective consumers or users activities in its marketing MD Clinic Bandung. The methodology wearing descriptive quantitative with the data qualitative. Engineering data collection was carried out by interviews as the primary data and observation and literature study as secondary data. The conclusion of this study has been growing interest pull, push, pass strategy to prospective consumers or users activities in its marketing MD Clinic Bandung because the Public Relations firm has produced a positive image of the activities event, exhibist, community relation, the frequency of marketing, press release with purpose and intent to attract consumers and boost sales a company product. |
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| dc.format |
application/pdf |
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| dc.language |
eng |
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| dc.publisher |
Prosiding Hubungan Masyarakat |
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| dc.publisher |
Prosiding Hubungan Masyarakat |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/10028/pdf |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/downloadSuppFile/10028/1879 |
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| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/downloadSuppFile/10028/1881 |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/downloadSuppFile/10028/1917 |
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| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/downloadSuppFile/10028/1918 |
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| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/downloadSuppFile/10028/1919 |
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| dc.rights |
Copyright (c) 2018 Prosiding Hubungan Masyarakat |
|
| dc.source |
Prosiding Hubungan Masyarakat; Vol 4, No 1, Prosiding Hubungan Masyarakat (Februari, 2018); 264-272 |
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| dc.source |
Prosiding Hubungan Masyarakat; Vol 4, No 1, Prosiding Hubungan Masyarakat (Februari, 2018); 264-272 |
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| dc.source |
2460-6510 |
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| dc.subject |
Hubungan Masyarakat |
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| dc.subject |
Strategi Marketing Public Relations, Pull, Push, Pass |
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| dc.subject |
|
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| dc.subject |
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| dc.title |
Kajian Strategi Marketing Public Relations MD Clinic Bandung dalam Menghadapi Persaingan Pasar |
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| dc.title |
KAJIAN STRATEGI MARKETING PUBLIC RELATIONS MD CLINIC BANDUNG DALAM MENGHADAPI PERSAINGAN PASAR |
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| dc.type |
info:eu-repo/semantics/article |
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| dc.type |
info:eu-repo/semantics/publishedVersion |
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| dc.type |
Peer-reviewed Article |
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| dc.type |
Kualitatif |
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| dc.type |
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