| dc.contributor |
Fakultas Ekonomi Bisnis |
|
| dc.creator |
Nasrullah, Zaim Soleh |
|
| dc.creator |
Tresnati, Ratih |
|
| dc.date |
2019-08-01 |
|
| dc.date.accessioned |
2019-09-13T04:14:11Z |
|
| dc.date.available |
2019-09-13T04:14:11Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/manajemen/article/view/13329 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/25299 |
|
| dc.description |
Abstract. This research aims to know the implementation of brand image at Dipresso Coffee Shop Bandung, how the responses of respondents about the implementation of quality product at Dipresso Coffee Shop Bandung, how buying interest at Dipresso Coffee Shop Bandungand how it influences of brand image and quality product on buying interest.The research method used was survey methods. The type of research that is carried out are verificative quantitative. The technique of sampling the sampling technique used was incidental. The population in this research is the consumer ofDipresso Coffee Shop Bandung. Samples taken is consumer from Dipresso Coffee Shop Bandung with a total of 100 respondents. Data collection techniques used are questionnaire. Methods of data analysis used is a simple Linear multiple regression analysis to find out the direction of the relationship between the dependent variable independent variable.The results of this study demonstrate the influence of the brand image and quality product on the buying interest at Dipresso Coffee Shop Bandung with the positive results. This means that there are influences between the brand image and quality product on the buying interest. Keywords: Brand Image, Quality Product, Buying InterestAbstrak. Penelitian ini bertujuan untuk mengetahui bagaimana upaya DipressoCoffee Shop dalam merancang Citra Merek yang baik,bagaimana tanggapan konsumen Dipresso Coffee Shop mengenai Kualitas Produk, bagaimana Minat Beli konsumen di DipressoCoffee Shopdan bagaimana pengaruh Citra Merek dan Kualitas Produk terhadap Minat Beli di Dipresso Coffee Shop. Metode penelitian yang digunakan adalah metode survei.Jenis penelitian yang dilaksanakan bersifat verifikatif kuantitatif.Teknik pengambilan sampel yang digunakan adalah teknik sampling insidental.Populasi dalam penelitian ini adalah konsumen Dipresso Coffe Shop Bandung.Sampel yang diambil adalah konsumen DipressoCoffe Shop Bandung dengan jumlah 100 responden.Teknik pengumpulan data yang digunakan adalah Kuesioner.Metode analisis data yang digunakan adalah Analisis Regresi Linier Berganda untuk mengetahui arah hubungan antara variabel independen dengan variabel dependen. Hasil penelitian ini menunjukkan adanya pengaruh-pengaruh Citra Merek dan Kualitas Produk terhadap Minat Beli di Dipresso Coffee Shop,dengan hasil nilai yang positif. Artinya terdapat pengaruh antara pengaruh Citra Merek dan Kualitas Produk terhadap MinatBeli.Kata Kunci : Citra Merek, Kualitas Produk, Minat Beli |
|
| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
Universitas Islam Bandung |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/manajemen/article/view/13329/pdf |
|
| dc.rights |
Copyright (c) 2019 Prosiding Manajemen |
|
| dc.source |
Prosiding Manajemen; Vol 5, No 2, Prosiding Manajemen (Agustus, 2019); 771-779 |
|
| dc.source |
Prosiding Manajemen; Vol 5, No 2, Prosiding Manajemen (Agustus, 2019); 771-779 |
|
| dc.source |
2460-6545 |
|
| dc.subject |
Manajemen |
|
| dc.subject |
Citra Merek, Kualitas Produk, Minat Beli |
|
| dc.title |
Pengaruh Citra Merek dan Kualitas Produk terhadap Minat Beli Konsumen pada Pelanggan Dipresso Coffee Shop Bandung |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
Kuantitatif |
|