| dc.contributor |
Bidang Kajian Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Unisba |
|
| dc.creator |
Afiantie, Nully Nuffie |
|
| dc.creator |
Fahmi, Husein |
|
| dc.date |
2014-12-11 |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/143 |
|
| dc.description |
Abstract . The speed of culinary industry development in Bandung nowadays needs promotion activities which can reach consumer more wider, one of them by using twitter @infobdg service as a promotion media . The @ infobdg account needs an activity action of mixed marketing as a stimulus so that culinary entrepreneurs tend to promote through its service as a respond of the stimulus. The study aims is to know about the correlation between mixed activity and marketing that @infobdg has done which supported by 7 aspects such as, product, price, promotions, people, physical evidence, and process follows by the culinary entrepreneurs interest in Bandung as followers to promote via the @infobdg account . The methodology study is quantitative goes to correlation methods. By means of samples amounting to 48 culinary entrepreneur respondents in Bandung as followers cooperate with @infobdg, so that the study used a totally technical sampling. The conclusion of this study illustrates there is a sufficient correlation means presence between mixed marketing activities of @ infobdg with the product, price, promotions, people, physical evidence, and process. And also there is a place aspect which has low correlation but it makes sure that entrepreneurs interest in Bandung as followers. Keywords: |
|
| dc.format |
application/pdf |
|
| dc.language |
ind |
|
| dc.publisher |
Prosiding Hubungan Masyarakat |
|
| dc.publisher |
Prosiding Hubungan Masyarakat |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/143/pdf |
|
| dc.source |
Prosiding Hubungan Masyarakat; Vol 1, No 1, Prosiding Hubungan Masyarakat (Februari, 2015); 1-7 |
|
| dc.source |
Prosiding Hubungan Masyarakat; Vol 1, No 1, Prosiding Hubungan Masyarakat (Februari, 2015); 1-7 |
|
| dc.source |
2460-6510 |
|
| dc.subject |
|
|
| dc.subject |
mixed marketing, twitter interest, followers, promotion. |
|
| dc.title |
HUBUNGAN ANTARA KEGIATAN BAURAN PEMASARAN @infobdg DENGAN MINAT FOLLOWERS UNTUK BERPROMOSI |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
|
|